diff --git a/.github/workflows/publish.yaml b/.github/workflows/publish.yaml
index 59e439f8..5e7044ae 100644
--- a/.github/workflows/publish.yaml
+++ b/.github/workflows/publish.yaml
@@ -99,7 +99,7 @@ jobs:
           gitHubToken: ${{ secrets.GITHUB_TOKEN }}
           # Optional: Switch what branch you are publishing to.
           # By default this will be the branch which triggered this workflow
-          branch: refs/pull/${{ github.event.number }}/merge
+          branch: ${{ if(github.ref == 'refs/heads/dev', 'dev', refs/pull/${{ github.event.number }}/merge') }}
           # Optional: Change the working directory
           workingDirectory: apps/www
           wranglerVersion: '3'